Download Ethical MarketingBy Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
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Ethical MarketingBy Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Download Ethical MarketingBy Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
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This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.
- Sales Rank: #1041725 in Books
- Published on: 2004-09-04
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 6.00" l, .81 pounds
- Binding: Paperback
- 288 pages
From the Back Cover
Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.
In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.
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